José Nelson Amaral - University of Alberta
Communication is essential for the advancement of Science. Technology advances and the proliferation of personal devices have changed the ways in which people communicate in all aspects of life. Scientific communication has also been profoundly affected by such changes, and thus it is important to reflect on effective ways to communicate scientific results to scientists that are flooded with information. This article advocates for receiver-oriented communication in Science, discusses how effective oral presentations should be prepared and delivered, provides advice on the thought process that can lead to scientific papers that communicate effectively, discusses suitable methodology to produce experimental data that is relevant and offers advice on how to present such data in ways that lead to the formulation of correct claims that are supported by the data.