Date: August 9, 2018
Seminar Room 1012 – UFMG School of Engineering

Conference: Evoking emotions in object design
What makes us desire a certain object? What forces drive us to choose a specific object among the many that the market offers us?

With the entry of the 21st century, emotional design emerges as a domain of research that works on user-centered design based on the interaction with objects, the sensory and cognitive experiences it triggers, with a focus on stimuli and sensations of pleasure and  triggered affect.

In this sense, for specialists such as Damásio, Jordan, Norman, Desmet among others, the problem takes on different approaches, with different theoretical and methodological contributions, based on a common denominator: the analysis and evaluation of emotional perception as a factor that enables the improvement of quality of life for users, finding ways to create products capable of meeting desires and affections.